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Clive Davis is a legend in the music industry, having worked with almost every big star you can name. He just turned 90 and in a very long, but very revealing stream-of-consciousness monolog, he talks about his life in music and the artists he mentored into superstardom.
My favorite part, though, is this little nugget, which concerns Simon & Garfunkel's biggest hit.
"One memory that stands out is when Simon & Garfunkel played their [1970] “Bridge Over Troubled Water” album for me. Paul and Artie thought that I would have picked “Cecilia,” the more obvious single, but I chose “Bridge.”
Now, in those days, major radio stations never would play a record over three or three-and-a-half minutes long, and this was a five-minute ballad. It was anything but formulaic. But from the creative point of view, sometimes you can’t go with formula.
And only in a meeting like that — where the promotion staff could point out the difficulties, that they couldn’t get this chain or this major station or crossover station — could you pass the word to promotion: You have to do everything you can to show that we know this one is different. And when the stations played it, the phones lit up at such a volume that it wasn’t just a hit record — it was a potential classic."
His faith in the tune was well rewarded - it wound up as the #1 song of 1970.
An interesting man who made interesting music.
Clive Davis Shares ‘Clive-isms’ on Music, Artists, His History, and Keeping an Open Mind
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