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February 14, 2024 4:00 pm  #1


Super Bowl Commercial Used Neil Diamond As Its Theme

This past Sunday's Super Bowl was the most watched TV event in North American history, and while the game was exciting, many also tuned in to see the commercials. One of them had special resonance for this Board - the entire thing had no dialogue, but played out to Neil Diamond's hit "I Am I Said." 

It was for Volkswagen and while I was never a big fan of their cars, I did like the soundtrack. They've now released an extended cut of the spot, which you can watch below. 

I'm not sure how I feel overall about using the music my youth to shill for products, but as these things go, this wasn't a bad one. 

 

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