Interesting article, but I think it's unfortunate that the writer doesn't seem to be aware of Jim Steinman's recent passing (both because it isn't mentioned, and also because of the writer saying "who has" in referring to him which would imply that he's still alive). The song has also been used in a Pepsi commercial during the past few months, but probably not in the UK ... the only reference I could find to it online was in a tweet by a Canadian musician.